The selling model of Cross Sword relies on their online shop as this is the only form of commerce that they do. The online shop therefore had to be of a very high standard and take into consideration the user experience.
The type of product that Cross Sword are selling is very unique and so part of the requirements for the site was a blog. This would enable Cross Sword to develop a number of unique pieces and deliver to their specific audience.
As part of the Cross Sword marketing strategy Mandarin provided a Newsletter for the company which would be delivered to the subscribers. The splash page has a data capture feature designed to catch as many subscribers as possible.
Link with external provider.
As part of the set up of the online shop a collaboration with Sagepay UK had to be installed. This meant making sure the website and company was PCI compliant.
Thorough checking of the sites structure and correct metadata has helped Cross Swords site become more visible in the Internet. Collaboration with Google and companies like Adtrak have also been important in the progression.
Weekly reports of income generation as well as geographical location of where visits are coming from were important considerations and crucial data that needed to be provided.
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About This Project
Mandarin were tasked with creating a website that could access a database of their members product information. The website also had to have the functionality to be able to upload a file taken from a photo-spectrometer and convert it through software developed by Mandarin into usable data.
This data would then be stored on the database and accessible to Architects Specifiers and Building control managers.
Users of the website also have the ability to view and partake in an online forum developed by Mandarin.