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Info-graphics.
We created a number of info-graphics for the company to showcase some of their ideas and concepts. We stuck to their colour theme and presented them on their homepage and some of their literature.
Corporate Identity.
A redesign of the logo and corporate literature. Part of the brief was to have a clean crisp font that had an indication to the products that they sold. We set out to incorporate all of these elements to produce the logo.
SEO.
Pointing traffic to the right place is a task that we are constantly working on with Hallmark Blinds. Part of the brief was to try to direct Specifiers, Building managers and Architects to the site. Targeted online advertising is a method that we worked with Hallmark blinds on.
Specialists.
Hallmark Blinds are specialist Blind Manufacturers and this needed to come through in their website. There focus was on trade sales and so the website had to look like it was not targeted to domestic applications.
Sustainability.
External and Internal blinds are a very sustainable product. They actually save more carbon then the expend when they are manufactured which is part of the message that Hallmark Blinds wanted to get across. Part of our role was to help share this message.
Knowledge Base.
The website needed a large amount of content to be available to potential customers in the form of a knowledge base. The customer didn’t want it to be a FAQ's as there were so many and they were not convinced that people would search through them. Instead we suggested separating the knowledge into three sections: Save Money, Save Energy and get advise.
About This Project
Hallmark Blinds
Hallmark Blinds came to Mandarin with the brief of a complete corporate redesign. Their Corporate image had been the same for a number of year and they wished for a modern interpretation of what their company stood for.
Mandarin redesigned their Logo as well as their corporate stationery. We also produced corporate literature in the form of specification sheets for their products.
They wanted to have a website that showed the products that they sold but that also acted as a reference point for other products available. The other part of the brief was to focus the website on External Roller Blinds and External Venetian blinds.
We adjusted the SEO to allow for this as well as created a social media drive for the company to take forward.
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